Boys and Girls
This is an interactive web-based series to promote healthy lifestyles among European adolescents (2010-2013).
The Boys and Girls project aimed to develop and evaluate a web campaign to increase the awareness of risky lifestyles for young people aged 15-18 years old who are unemployed and not in school.
Young Europeans from all backgrounds share the same passion for the internet and new media. To them, this medium is accessible and democratic, and it overcomes geographical, social, educational and economic boundaries. Boys and Girls aimed to leverage this trend by developing a pilot web-series that targets young Europeans aged 15-18 who are neither in work nor in education. The series is compelling, emotional and relevant, and focuses on real-life health issues that affect all teenagers, but particularly those in this vulnerable target group.
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